When we’re working on a manuscript, it’s helpful to have a visual in mind of our audience. Charlotte Rains Dixon wrote a post on it recently, which I mentioned in last Friday’s link roundup.
I don’t have much trouble visualizing the teenage girls that I’m writing to as I revise my Young Adult manuscript. It's a contemporary romance about two teens, one with a very big dream and the other who, it would appear, is okay with “ordinary.” It takes place in think "Music Man" small town America.
I have seen plenty of girls (and their mothers) in the library where I used to work, who would enjoy this book, or one like it.
They’re probably not the girls who frequent the library sporting shades of hair from blue to orange, and wear short, skin-tight skirts and army boots with four-inch heels. I have nothing against these girls, but they are probably not my target audience.
The purple haired girls are the hip and trendy girls, or the geeky, maybe wanabe hip and trendy girls. It's possible that they might go for the type of book I write. My heroines are not Buffy. They are not Bella. They may not single-handedly save the world, but they're not passive wimps either. Their world is smaller in scope, school and community-sized, actually, but certainly important to them and the people sharing it. They are also girls who want and need a great boyfriend!
Mostly, I envision my audience to be the other girls, and there are just as many, possibly more, of them as the blue-haired girls. They are the popular girls and the girls who are being homeschooled, and/or are from strongly conservative backgrounds. They're the girls whose mothers try to exert some control over what their daughters are reading.
When I was a children's librarian, these mothers frequently came and counseled with me about appropriate titles for their daughters, and became irate when they discovered their daughters had stuffed books for an older, or more worldly-wise, YA audience into their checkout bags.
As authors, we need to be true to ourselves and write books that reflect who we are, our values, what we like to read and, what we want to offer our audience. We write to an audience that shares similar tastes and values.
Who is your audience? Who are you writing to?