What I want to call to your attention today is the phenomenon of Colleen Houck.
Here is a Publisher's Marketplace announcement of a deal her agent made with a traditional print publisher after Colleen had originally, and very successfully, self-published her manuscript as an e-book:
Colleen Houck's self-published e-book TIGER'S CURSE, about a 350-year-old Indian prince cursed to spend eternity as a tiger and the Oregon high school girl who is destined to save him, to Cindy Loh at Sterling's new Splinter imprint, in a six-figure deal, in a pre-empt, in a three-book deal, to be published in 2011, starting with TIGER'S CURSE in January, by Alex Glass at Trident Media Group. (Publishers Marketplace)
She got this deal after spending $25,000 of her own money to self-publish The Tiger's Curse. As an e-book, it was the recipient of some extraordinary luck. Read the story below:
The article above directs readers to Colleen's amazing website, where readers can watch the book trailer, read Colleen's blog, discuss the book, download the first seven chapters, make a Tiger's Curse e-card, sign up for a newsletter and, should anyone love the book enough to want to, you can download Tiger's Curse wallpaper. (Although, what a great cover! Maybe not so bad as wallpaper?)
Colleen Houck is a marketing trailblazer, and definitely an indie author to watch.
A final note, you can now find this book everywhere ... Walmart bookshelves, you name it. Did I buy it for my library? Indeed I did, long before I knew of the very interesting story behind it. It was, after all, published by Sterling, an important traditional book publisher. So, ultimately, I guess I cannot say that we do not have self-published books on our shelves. ; )